GAMIFIED EDUCATION. EVERYDAY MONEY SKILLS.

Money makes
more sense
when you try it.

From Class 5 to first salary, build money skills through purposeful play, familiar choices and conversations that stick.

For families: make a Sunday moment ↗
80 money terms30 family activities3 arcade worlds
A useful first step, wherever you are in life.
UNDERSTAND · PRACTISE · GROWOne useful idea.
A little more possibility.
See ₹5,000 a month over time ↗
Illustrative balance at year 20₹29,45,102₹12,00,000 contributed · 8% annual assumption
TodayYear 20

Illustrative 8% annual return, monthly compounding, month-end contributions. No fees, tax or inflation. Returns are not guaranteed.

A SMALL START. A WORLD OF POSSIBILITY.

Where will your
curiosity take you?

Pick an experience.
Make one useful discovery.

A diverse group of Indian learners sharing ideas around a table.
Different lives. One shared possibility.
INDIA’S FINANCIAL LITERACY STORY

Access opens a door.
Confidence takes us through.

From pocket money to a first payslip, a financial idea becomes useful when it makes sense in everyday life. That is where we begin.

01Understand it.02Try it.03Live it.
INDIA · THE LEARNING OPPORTUNITY

Progress is real.
The next step matters.

NCFE’s evaluation shows why financial learning needs to meet people where they live.

38%Rural financial literacy
2024 evaluation
42%Urban financial literacy
2024 evaluation
Practise a money decision ↗

Financial literacy, in context.

● 2019 survey● 2024 evaluation

Source: NCFE, Mid-Term Evaluation of NSFE 2020–25, pp. 81–83 ↗ (report published March 2025). Samples: 75,000 in 2019; 10,000 in 2024. Different samples; descriptive comparisons, not a causal impact estimate or a current census.

SCHOOLS · COLLEGES · WORKPLACES · GRASSROOTS

Bring money confidence
to your people.

Explore a learning partnership ↗